Heroism is not about gender it is about skill and strength and just not giving up.

ironmanWhat were Disney T-shirts manufacturers thinking when they produced girls Avengers Assemble T-shirts with the logo “I need a hero” and boys T’s with the logo “Be a hero”?

Did they reference the 4000 years of patriarchy ways of working handbook ? 

And what was John Inverdale thinking with his comments about Marion Bartoli ?  I can’t help thinking that the other story around that story (as opposed to the casual sexism of the remark itself) is that no-one would have much cared if Inverdale had commented that Andy Murray wouldn’t have had much of a career as a catwalk model… least of all Murray.  The furore around the story is as much of a sexism story as the sexism itself.

Meanwhile  just look at Bartoli when she warms up.  Amazing stuff.  Fast, dogged, incessant.  Whatever was on Inverdale’s mind (and who knows) the training that Bartoli undertakes is extraordinary to say the least.  Here she is using bungee cords to make the work out harder than it could ever be in reality.

It’s interesting when you consider the training we put people through in media.  It tends to be of technique and skills and perhaps team work.  Is there a role for extreme meeting training where everything that could possibly be thrown at you is to see if you’ve got championship potential ?  Or pitch practice where everything that could go wrong does.  Some would say that we do this at MediaCom with our now legendary Real World Pitching annual contest but Bartoli’s example would take it to a whole new level. 

Meanwhile the Avengers Iron Man may be wearing a Bartoli t-shirt in his Manhattan penthouse this week.

  • Axel Lariat

    “What were Disney T-shirts manufacturers thinking when they produced girls Avengers Assemble T-shirts with the logo “I need a hero” and boys T’s with the logo “Be a hero”?”

    Have I accidentally stumbled upon the pages of the Daily Mail?

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