Carlos Grande, the very impressive editor of Warc , has invited me to summarise my view of key planning trends for 2013.
I am of the view that there is only one way to do this, which is to consider the key trends affecting the UK consumer in 2013. These, and these alone, are the ones that really matter. The technical advances within our own market place and the vagaries of advertising politics are mere bagatelles in comparison. Read more »