Daily Archives: July 16, 2012

Lessons from The Pitch

The Pitch got mixed reviews from critics.  The hour long unscripted shows on Sky Atlantic showed a behind the scenes view of two creative agencies pitching for a US client’s business. 

Jonathan Bernstein writing in the Guardian said “The Pitch is so boring it would drive Don Draper to drink”.  (See what he did there?… no, neither do I).  If you read his review you would be forgiven for giving the shows a miss. 

As someone who works on pitches of some kind nearly every week of the year, I found the show gripping and full of reminders of the kinds of lessons you learn from the real experience of pitching ideas and for business to clients. Read more on Lessons from The Pitch…

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